GENEVA, Dec. 6, 2022 /PRNewswire/ - Firmenich, k'hamphani e kholo ka ho fetisisa lefatšeng e nang le tatso le monko o monate, e thabetse ho phatlalatsa tokollo ea litholoana tsa dragon tse monate tsa 2023, ho keteka takatso ea bareki ea lisebelisoa tse ncha tse monate le tatso e monate, e monate.
"Sena se tšoaea Tatso ea rona ea 11th ea Selemo, e leng ntho eo bareki ba rona ba e lebeletseng selemo le selemo. "Dragon fruit" ke khetho e nepahetseng ha re qala selemo se monate sa phetoho," ho boletse Maurizio Clementi, Mopresidente oa nakoana oa Firmenich's Taste & Beyond. "Sena se tšoaea Tatso ea rona ea 11th ea Selemo, e leng ntho eo bareki ba rona ba e lebeletseng selemo le selemo. "Dragon fruit" ke khetho e nepahetseng ha re qala selemo se monate sa phetoho," ho boletse Maurizio Clementi, Mopresidente oa nakoana oa Firmenich's Taste & Beyond."Ena ke monko o monate oa 11 oa selemo oo bareki ba rona ba o lebellang selemo se seng le se seng. Ho khanya ho sebete ha dragon fruit ke khetho e phethahetseng ha re kena selemong se monate sa phetoho," ho boletse Mopresidente oa Tšebetso Maurizio Clementi.Подразделение Firmenich Taste & Beyond. Karohano ea Firmenich Taste & Beyond."Ona ke monko oa rona oa selemo sa 11 oo bareki ba rona ba o lebellang selemo se seng le se seng. Ho khanya ho sebete ha dragon fruit ke khetho e phethahetseng ha re kena selemong se monate sa phetoho," ho boletse Mopresidente oa Tšebetso Maurizio Clementi.芬美意的Taste & Beyond 部门。 Latsoang le ho Feta 部门. Подразделение Firmenich Taste & Beyond. Karohano ea Firmenich Taste & Beyond."Lithuto tsa rona tse akaretsang tsa batho li senotse phetoho e matla ho bophelo bo botle le ho tšoarella likhethong tsa lijo le lino, hammoho le ho hlaha ha litebello tse phahameng tsa tatso. Hobane ntho e 'ngoe le e' ngoe eo re e etsang e ipapisitse le tlhaho le tlhompho ea kutloisiso e tebileng ea bareki, e re susumelitseng ho khetha monko o monate oa selemo o etsang ka bobeli."
Selemong sa bobeli ka tatellano, Firmenich le Pantone® ba kene tšebelisanong ea maikutlo. Bolaoli ba 'mala lefatšeng ka bophara bo sa tsoa lokolla PANTONE® 18-1750 Viva Magenta™, Colour of the Year 2023, e hlalosoang e le "'mala o se nang tšabo, o khanyang oo ho phatsima ha oona ho khothalletsang tšepo le thabo." Mikel Cirkus, Global Creative Director for Taste & Beyond o itse: "Ka tsela e tšoanang le eo Pantone's Color of the Year e nkang lihlooho tse hlahang lefatšeng le re potileng, khetho ea rona bakeng sa Flavour of the Year e etsa joalo ka ho fetolela lipontšo tse ncha hore e be liphihlelo tse monate tsa maikutlo. tatso.” Mikel Cirkus, Global Creative Director for Taste & Beyond o itse: "Ka tsela e tšoanang le eo Pantone's Color of the Year e nkang lihlooho tse hlahang lefatšeng le re potileng, khetho ea rona bakeng sa Flavour of the Year e etsa joalo ka ho fetolela lipontšo tse ncha hore e be liphihlelo tse monate tsa maikutlo. tatso.” Микель Циркус, глобальный креативный директор Taste & Beyond, сказал: «Подобно тому, как цвет года Pantoni нас, наш выбор аромата года делает это путем преобразования новых сигналов в положительные сенсорные ощущения. Mikel Circus, Global Creative Director at Taste & Beyond, o itse: "Joalokaha 'Mala oa Pantone oa Selemo o bonts'a lihlooho tse ncha tse bonoang lefatšeng le re potolohileng, khetho ea rona ea Monko oa Selemo e etsa sena ka ho fetolela lintlha tse ncha ho liphihlelo tse monate tsa maikutlo.Khetho ea rona ea litholoana tsa drakone ka 2023 e bonts'a tatso e ntseng e eketseha ea bareki lefatšeng ka bophara le takatso ea bona ea tse ncha kapa tse sa tloaelehang ha ho tluoa tabeng ea metsoako le tatso. ” Taste & Beyond 全球创意总监Mikel Cirkus 表示：“正如Pantone的年度色彩捕捉了我們周围世界中新兴的主题一樣，我們选择年度风味的方式是将新信号转化為积极的感官经验。我們2023年选择的火龙果反映了全球消费者越來越喜欢冒险的口味，以及在成分和口味方面对新奇或异国情调的渴望。” Taste & Beyond 总监 总监 总监 mikel cirkus 表示 : 正 如 pantone 的 年度 捕捉 了 我們 周围 世界 正直年度 风味 的 方式 将 新 信号 积极 的经验。 我們 2023 年 选择的 火龙龙龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙A “ Микель Циркус, глобальный креативный директор Taste & Beyond, сказал: «Точно так же, как Цвет года Pantone отражает новые темкы выбираем Аромат года таким образом, чтобы превращать новые сигналы в положительные сенсорные ощущения. Mikel Circus, Global Creative Director at Taste & Beyond, o itse: "Joalokaha 'Mala oa Pantone oa Selemo o bonahatsa lihlooho tse ncha lefatšeng le re potolohileng, re khetha Monko oa Selemo ka tsela e fetolelang lintlha tse ncha ho liphihlelo tse ntle tsa maikutlo.Liphetho tsa rona tsa 2023 tsa Khetho ea Mollo oa Mollo li bonts'a litakatso tse ntseng li eketseha tsa bareki lefats'eng ka bophara le takatso ea bona ea ho tseba lintho tse ncha kapa tse sa tloaelehang mabapi le metsoako le litatso.
Jeff Schmoyer, Hlooho ea Global Human Insights, Firmenich, o itse: "Tatso e tsoetseng pele ea litholoana tsa drakone e fana ka monyetla o motle oa ho tlisa boqapi le boiphihlelo bo ikhethang ba Firmenich ho theha boiphihlelo bo sebete, bo qoelisang le bo lemalloang bakeng sa Savory ea bona e sebete e fana ka seile e phethahetseng bakeng sa metsoako e mecha."
E tlholehile Amerika Bohareng, moo e tsejwang e le dragon fruit, dragon fruit e atleha dibakeng tse futhumetseng le tsa tropike lefatsheng ka bophara, mme makhasi a yona a ruile ka antioxidants le calcium. Dragon fruit e hola ho tloha ho hloa cacti, e leng se etsang hore e be semela se mamellang komello le metsi a tlase ka tlhaho, se hlokang kotara feela ea metsi ao se a hlokang ho hola ha se bapisoa le avocado.
Joaloka sebōpuoa sa tšōmong se se rehileng lebitso, tholoana ea drakone e na le ponahalo e tšabehang, e nang le matlalo a matheba ho tloha ho bosehla bo tukang ho isa ho bopherese bo tebileng. Leha ho le joalo, tatso ea hae e poteletseng e hanana le lihlomo tsa hae tse hlollang. Dragon fruit e tla ka mefuta e mengata e fapaneng ka mebala le tatso, ho tloha ho mahapu a bonolo le tholoana ea kiwi ho ea ho monokotšoai o monate oa beet.
E sebelisa bokhoni ba eona bo etelletseng pele indastering ea Human Insights, sehlopha sa ponelopele sa Firmenich's Trenz™ se fumane hore hoo e batlang e le toropo e 'ngoe le e 'ngoe e kholo lefats'eng e bile le kholo ea litholoana tsa drakone tsa post-COVID-19. Le ha litholoana tse sa tloaelehang li lula li ratoa limmarakeng tsa niche, li se li qala ho hlaha le ho feta limmarakeng tse fapaneng le litsing tsa lits'ebeletso tsa lijo, hammoho le lihlahisoa ho tloha ho lero le hlakileng haholoanyane le li-smoothies ho isa ho mefuta e fokolang ea setso joalo ka tee le lijo tse phehiloeng.
Sena sohle ke karolo ea mokhoa oa lilemo tse leshome oa sebete le ho sibolla lijo le lino, ho latela Mikel Circus. Seoa sena se potlakisitse lebelo la mokhoa ona, se bakang keketseho ea palo ea bareki le keketseho ea litatso tsa linoko tse ncha. Haholo-holo, litšenyehelo tsa linōko le linoko lapeng li eketsehile ka 27% CAGR[1], Trenz™ e fumanehile. Haholo-holo, litšenyehelo tsa linōko le linoko lapeng li eketsehile ka 27% CAGR[1], Trenz™ e fumanehile.Ho makatsang ke hore tšebeliso ea chelete ea ho reka linōko le linoko lapeng e eketsehile ka 27% ka selemo[1], Trenz™ e fumane.Haholo-holo, Trenz™ e fumane hore chelete ea ho sebelisa linoko le linoko tsa lapeng e ntse e hola ho CAGR ea 27%[1]. Ho latela tlhahiso e ncha ea sehlahisoa, ka likopo tsa "bold" le "exotic" tse nyolohileng ka 38% ho tloha ka 2017, le ts'ebeliso ea mefuta e meraro le e mene ea tatso ea lihlahisoa hona joale e se e le 25% ea lijo tsohle le Beverage. Ho latela tlhahiso e ncha ea sehlahisoa, ka likopo tsa "bold" le "exotic" tse nyolohileng ka 38% ho tloha ka 2017, le ts'ebeliso ea mefuta e meraro le e mene ea tatso ea lihlahisoa hona joale e se e le 25% ea lijo tsohle le Beverage.Litlhahiso tse ling tsa sehlahisoa li ile tsa latela, ka liqoso tsa ho paka tse kang "bote" le "exotic" ho 38% ho tloha 2017, mme ts'ebeliso ea mefuta e meraro le e mene ea tatso lihlahisoa joale e etsa ho feta 25% ea lihlahisoa tsohle tsa lijo le korosari. phepo e nepahetseng. Ho matha lino.Litlhahiso tse ncha tsa sehlahisoa lia latela, ka liqoso tsa ho paka tse kang "mafura" le "exotic" a nyolohile ka 38% ho tloha ka 2017, mme ts'ebeliso ea motsoako oa tatso ea makhetlo a mararo le a quaternary lihlahisoa joale e feta ea lijo tsohle. 25% ea lino le lijo li thathamisitsoe.
Boithuto bo tsebahalang ba Firmenich ba Emotions360 bo fane ka leseli la bobeli. Boithuto bona bo tebileng bo nang le tokelo ea molao ea metsoako ea tlhaho bo bonts'a hore batho ba rata litholoana tsa drakone haholo. Ha e le hantle, phuputso ea morao-rao ea Emotions360 ho bareki ba 18 670 linaheng tse robeli e fumane hore karolo ea 88 lekholong ea bareki e utloile ka dragon fruit ’me karolo ea 56 lekholong e lekile eona. Ka maikutlo a bareki, dragon fruit e amahanngoa le matlhaodi a kang sebete, exotic, e thabisang, e tsotehang le e monate. Ha ho nahanoa ka kamano ena e ntle, ha ho makatse hore ebe bareki bona ba thathamisa dragonfruit e le e 'ngoe ea 90% ea metsoako eohle e ka' nang ea tsebahala nakong e tlang.
Joalo ka ha dragon fruit e tuka ka har'a libareng tsa lero, limmarakeng, le barekising ba literateng lefatšeng ka bophara, lefats'e la Food & Beverage le ne le lieha ho qapa mokhoa ona. Joalo ka ha dragon fruit e tuka ka har'a libareng tsa lero, limmarakeng, le barekising ba literateng lefatšeng ka bophara, lefats'e la Food & Beverage le ne le lieha ho qapa mokhoa ona.Le hoja dragon fruit e tumme libareng tsa lero, limmarakeng le barekising ba literata lefatšeng ka bophara, lefats'e la lijo le lino tse pakiloeng li ne li lieha ho qapa lintho tse tsamaellanang le mokhoa ona.Ho sa tsotellehe botumo ba dragon fruit libareng tsa lero, limmarakeng, le barekising ba literata lefatšeng ka bophara, indasteri ea lijo le lino ea liphutheloana e ile ea lieha ho qapa lintho tse tsamaellanang le mokhoa ona qalong. Leha ho le joalo, mokhoa ona oa fetoha 'me libaka tsohle li se li potlakisa tlhahiso ea lihlahisoa tse nang le litlaleho tsa dragon fruit. Haele hantle, tshebediso ya dragon fruit ho CPGs (Consumer Packaged Goods) e ntse e hola ka potlako dijong ho feta dinong, moo popontshwa hangata e tlang pele.
Jeff Schmoyer, Hlooho ea Global Human Insights, Firmenich, o itse: "Dragonfruit e ntse e ka 'na ea e-ba' tatso e sa tloaelehang" bakeng sa lihlahisoa tsa CPG tsa lijo le lino, empa ha e sa tloaeleha ho bareki. Liphuputso tsa rona tsa bareki li bontša hore ka linako tse ling litholoana li ka makatsa hobane ha li na tatso e matla e lumellanang le ponahalo ea tsona, ho e-na le hoo, tatso ea tsona e bobebe, ea khatholla, e monate ebile e monate.
"Ka lebaka lena, Firmenich o lumela hore tlhahiso ea eona ea tatso e tla bapala karolo ea bohlokoa ho ntlafatseng tatso le mekete ea mokete ea dragonfruit le litatso tse ling," ho phethela Schmoyer.
Firmenich ke k'hamphani e kholo ka ho fetisisa lefatšeng ea monko le monko o monate e thehiloeng Geneva, Switzerland ka 1895 mme e na le nalane ea lilemo tse 127 ea khoebo ea malapa. Firmenich ke k'hamphani e ka sehloohong ea B2B e sebetsanang le lipatlisiso, pōpo, tlhahiso le thekiso ea litlolo tse nkhang hamonate, monko o monate le metsoako. E tsebahala ka lipatlisiso tsa eona tsa maemo a lefats'e, boqapi le boetapele bo tsitsitseng, Firmenich e fa bareki litlolo tse ncha tse ikhethang, mefuta e mengata ea lisebelisoa tsa boleng bo holimo le tsebo. Firmenich e na le phaello ea selemo le selemo ea CHF 4.7 bilione qetellong ea June 2022. . Bakeng sa tlhaiso-leseling e batsi ka Firmenich, ka kopo etela www.firmenich.com.
Pantone e fana ka puo e tloaelehileng ea 'mala e nolofalletsang lihlahisoa le bahlahisi ho etsa liqeto tsa bohlokoa tsa mebala mohatong o mong le o mong oa tšebetso. Baqapi le bahlahisi ba fetang limilione tse 10 lefatšeng ka bophara ba tšepile lihlahisoa le lits'ebeletso tsa Pantone ho thusa ho hlalosa, ho buisana le ho laola mebala ho tloha ts'usumetsong ho isa ts'ebetsong ba sebelisa theknoloji ea morao-rao ea X-Rite bakeng sa litšoantšo, feshene le moralo oa lihlahisoa. Pantone Standard e kenyelletsa litlhaloso tsa mebala ea dijithale le ea 'mele le lisebelisoa tsa ho tsamaisa mosebetsi. Pantone Color Institute™ e fana ka maemo a ikhethileng a mebala, boitsebahatso ba lebitso le boeletsi ba 'mala oa sehlahisoa, le likhakanyo tsa sejoale-joale tse kenyelletsang Pantone Color of the Year, litlaleho tsa mebala ea litsela, psychology ea mebala le tse ling. Laesense ea Pantone B2B e kopanya sistimi ea mebala ea Pantone lihlahisoa le lits'ebeletso tse fapaneng, e lumellang batho ba nang le laesense ho buisana le ho hlahisa boleng ba Pantone e netefalitsoeng le ho ntlafatsa ts'ebetso ea basebelisi ba bona. Pantone Lifestyle e kopanya mebala le meralo ea liaparo, ntlo le lisebelisoa. Etela www.pantone.com ho ithuta haholoanyane le ho hokahana le Pantone ho Instagram, Facebook, Pinterest le LinkedIn.